E-commerce adoption: a comparative analysis of manufacturing and services in micro, small and medium enterprises

Le résumé fourni par la source

E-commerce has altered the traditional brick and mortar business into online business and there are loads of hit stories concerning the growth and expansion of micro, small and medium enterprises (MSMEs) through e-commerce adoption. This paper finds the causes of low adoption of e-commerce in the MSMEs of Punjab. Further the objective was to do comparative analysis of the adoption factors of e-commerce of manufacturing and services MSMEs. Out of the sample size of 384 MSMEs, 163 enterprises were selected from the manufacturing sector and 221 from the Services sector. The key business sectors investigated were hosiery, readymade garments, textile, machine and hand tools, chemical industries, cycle and cycle parts, repair, trade, transport, financial services, etc. Mann-Whitney U test was applied to compare the determinants of e-commerce adoption of the manufacturing and services enterprises. It was found that there was no significant difference between the influencing factors between them.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.