La longitud del título no señala escala: evidencia empírica en 3844 películas (1980-2020)

Le résumé fourni par la source

This article examines the role of film title length (characters/ syllables) as a systematic indicator of production scale (budget/runtime) among 3844 films from the United States (1980-2020). Drawing on signalling theory, processing fluency, and brand congruence, the study tested the following competing hypotheses: positive congruence (H1), negative compensation (H2), and independence (H3). Year-clustered OLS regressions revealed no substantive relationship (R² < 0.003), strongly supporting H3. Neither high budgets nor long runtimes were found to predict longer titles. Unexpectedly, titles were found to shorten significantly over time (-0.19% characters annually), reflecting adaptation to digital attention economies, with concise titles enhancing mobile CTR and recall. High-budget blockbusters exhibited a similar prevalence of short titles as low-budget independent films. The findings indicate a preference for semantic/emotional fit over length heuristics, releasing creative naming from scale constraints.. The implications of the study are that film marketing should focus on digital legibility over financial signalling.

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