Patient‐Centred Care in Atopic Dermatitis: Digital Communication, Misinformation, and Global Perspectives From the Pacecad Sessions (Isad Rajka Symposium, Melbourne 2025)

Résumé fourni par la source

ABSTRACT The PaCeCAD (Patient Centricity Care in Atopic Dermatitis) Sessions were held on Friday, October 24th, 2025, in Melbourne, Australia, as a conference‐format meeting during the first morning of the 15th Georg Rajka International Symposium on Atopic Dermatitis organized by the International Society of Atopic Dermatitis (ISAD). The meeting addressed how patient‐centred care in atopic dermatitis (AD) is challenged by misinformation and strengthened by digital communication tools and global collaboration. The programme was structured into two parts. Part 1 focused on misinformation in AD and digital tools to address it, including the impact of social media and large language models on patient perceptions and therapeutic education. Part 2 explored global health perspectives, with a focus on Australia and a round table bringing together experiences from multiple regions to identify shared priorities such as access to care, access to medicines, adherence, and culturally adapted education. Across presentations and discussions, the PaCeCAD Sessions emphasized patient‐centricity as a practical framework grounded in trust, communication and context‐sensitive solutions that connect scientific evidence with lived experience.

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