Ten Year Update on the Online and Social Media Presence of Australian and New Zealand Urologists

Le résumé fourni par la source

BACKGROUND: Social media is frequently used by clinicians to establish their professional identity, but engagement remains dubious. A 2015 study of Australian and New Zealand urologists demonstrated widespread use of social media, though no follow-up study has been conducted. METHODS: Cross-sectional study of urologists identified on the Royal Australasian College of Surgeons 'Find a Surgeon' page or on a group practice website. A thorough search on 'Google' and individual platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) was performed to identify professional websites and social media accounts associated with each urologist. RESULTS: Amongst 516 urologists identified across Australia and New Zealand, most had a business website (79.0%). The mean number of social media accounts per individual was 1.72. LinkedIn (60.9%) was the most popular social media platform. Facebook (34.3%) and X (31.4%) were also commonly used by urologists. Few personal accounts on X (26.8%), Facebook (11.5%) and Instagram (21.8%) were active. Video-based platforms had the poorest uptake, with 8.3% of urologists identifiable on YouTube and 1.2% on TikTok. Academic urologists were significantly more likely to have a social media presence. There was a parabolic decline in social media use with more years since medical qualification, most notable on Facebook and X. CONCLUSION: The number of urologists with a professional website has increased substantially in the past decade, with a moderate rise in overall social media use. Most social media accounts are inactive. Unlike their international counterparts, ANZ urologists appear to have retreated to conservative digital platforms.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.