Incentives for Green Video Streaming

Résumé fourni par la source

In today’s hyperconnected world, video streaming is ubiquitous, yet it carries an often invisible cost in energy consumption and carbon emissions. We develop a framework that motivates ICT service consumers - focusing here on video streamers - to make more energy‑conscious choices. Our approach combines behavioural incentives, including environmental points, peer recognition, and gamified challenges, with economic incentives, creating a balanced mechanism that appeals to both environmentally conscious and self‑interested users. Our findings show that this strategy enables proactive, application‑level control of energy consumption; that data‑driven, personalized, and scalable incentives can substantially improve the sustainability of video‑streaming systems while controlling provider costs; and that monetary incentives alone are insufficient, as social motivation amplifies budget efficiency and supports greener behaviour even at lower cost.

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