Smart Village: Artificial Intelligence and Social Media for Sales Transformation

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This paper presents the Smart Village program, an international community engagement initiative conducted in Pasir Gudang, Johor Bahru, Malaysia, to improve digital marketing awareness and entrepreneurial innovation among local traders and micro-entrepreneurs. The program addressed the limited strategic use of digital platforms and Artificial Intelligence (AI) tools in small business marketing practices. Using a participatory training approach, 30 participants attended practical workshops on AI-assisted content creation, visual promotion using Photoroom, and audience engagement analysis through social media platforms. Quantitative evaluation results showed an improvement in participants’ digital marketing competencies, with average scores increasing from 3.50 to 4.20 on a five-point Likert scale. In addition, five new TikTok business accounts were successfully developed with structured content strategies. The collaboration between Universitas Putra Indonesia YPTK, Universiti Teknologi Malaysia, and Majlis Bandaraya Pasir Gudang demonstrates a sustainable triple-helix partnership model that supports digital empowerment, knowledge sharing, and smart village development