Digital Technological Advancement in Online Fashion Tailoring: A Comparative Analysis of Pakistan and China Fashion Metaverse

Résumé fourni par la source

The advent of digital technologies in the fashion retail industry has completely changed the online shopping experiences, for customized apparel fit. In the fashion industry, virtual size and fit technologies are crucial for enhancing customer satisfaction. While China is leading by integrating fitting experience at Web 3.0 Metaverse, unlikely Pakistan the countries who do not utilize these technologies are still functioning on Web 2.0. At the same time, the lack of size and fit visualization tools renders personalization, making it evident that there is a huge technological concern that needs addressing in Pakistani Fashion E-commerce. This study focuses on exploration and evaluation of the digital anthropometric technologies on improving size and fit features in the fashion industry. In particular, it studies how Chinese fashion interfaces employ advanced technologies compared to the conventional systems used by Pakistani brands in order to improve customer satisfaction and promote mass customization. The selected Pakistani fashion brand websites were compared with technologically advanced Chinese fashion platforms. The evaluation was done on their use of digital tools, fitting systems, and integration of Web 2.0 and Web 3.0 Metaverse. It has been observed that Chinese platforms have embraced Web 3.0 technologies, which incorporates metaverse environments, whereas Pakistani fashion brands largely use Web 2.0 technologies that have limited interactive features. The deployment of Web 3.0 metaverse helps in global luxury branding, enhancing interactive customer environment. In order to be competitive in the global market, the Pakistani fashion retailers should incorporate new digital technologies as proposed by the findings. Embracing size and fit solutions not only supports sustainable practices like made-to-measure garments but also paves the way for scalable mass customization and digital fashion commerce. Keywords: E-commerce, Digital Technological Advancement, Mass Customization, Virtual Size and Fit Recommendation, Metaverse, Web 3.0 Technology

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