GREEN CONSUMER BEHAVIORAL INTENTIONS IN THE SUSTAINABLE HOSPITALITY AND TOURISM SECTOR: A CITATION SPACE-BASED VISUAL ANALYSIS WITH AN EMPHASIS ON ENVIRONMENTAL FACTORS

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This study offers a comprehensive synthesis of the scholarly landscape concerning green consumer behavioral intentions within the domains of green hospitality and sustainable tourism.It identifies prevailing trends, leading contributors, and prospective research trajectories.A bibliometric analysis was conducted on 675 articles published between 1996 and July 2025, sourced from the Web of Science and Scopus databases.CiteSpace software was used to generate visualizations of author collaboration networks, citation clusters, keyword bursts, and thematic development timelines.The analysis reveals a substantial increase in publications over the last decade, with a strong prevalence of the Theory of Planned Behavior (TPB) and the Value-Belief-Norm Theory (VBN).Recent research trends indicate a shift toward multi-level models incorporating emotional, institutional, and post-consumption behavioral factors.East Asia emerges as a leading contributor in terms of research output and academic influence, while other regions remain underrepresented.This study represents the first application of CiteSpace to systematically map research on green behavioral intentions in the hospitality industry.It offers fresh insights into theoretical evolution, pinpoints critical research gaps, and proposes strategic directions for future inquiry, thereby contributing to the advancement of sustainable tourism and green consumption practices.

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