How Do Personalized Recommendations Influence Purchasing Intent?

Le résumé fourni par la source

Personalized Recommendation Systems (PRS) is becoming an important tool to improve consumers' engagement and satification in digital commerence area.This study explores the impact of PRS on purchase intention, analyzing how factors such as trust, perceived relevance, frequencies, usage level, consumption clarity.With the use of quantitative method, the data was collected by using surveys and analyzed by the use of SPSS to find the relationship between PRS and consumers' purchase intention.This finding indicates that PRS with high accuracy can significantly enhance consumers' confidence and reduce the fatigue from PRS.However, the excessive and over-repeated recommendations may give consumers a feeling of be monitored and lead to privacy concern, fatigue and affecting consumer trust.This research is contributed to the growing industry of e-commerce and give out unique viewpoint of using PRS to improve consumer experience and sales performance.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.