Unlocking the Continued Intention to Share Information During Emergency: The Role of Presence Experience and Perceived Utility

Le résumé fourni par la source

As a critical catalyst for sharing behavior, emergency information relies on presence experience and perceived utility to sustain crisis communication on social networks. To explore users’ continuous information sharing behaviors and their differential influence pathways, this study investigated 561 Chinese users through a questionnaire survey. Using SEM and HLM, it concludes that interactive experiences, emotional experiences and relational experiences have a significant positive impact on user’s intention to continuously share information of emergency events through mediating effect of perceived utility in social networks. The expectation confirmation and group fit have significant positive moderating effect in the paths of presence experience and perceived utility affecting user's intention to continuously share information. On the impact of presence experience on intention to continuously share information, there is a significant difference in demographics. Findings provide a reference for the construction of users’ cognition and behavior in social networks, and also contribute to the in-depth understanding of information sharing behavior.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.