Design of a Digital Tourism and Cultural Platform for Rural Revitalization Based on AR Technology

Résumé fourni par la source

This study focuses on the application of Augmented Reality (AR) technology in LiuGou Village, located in Yanqing District, Beijing, as part of China’s rural revitalization efforts. The objective is to promote the sustainable development of local cultural heritage and the rural economy. By conducting field research and interviews, the study analyzes the potential of AR technology to enhance rural tourism and agriculture. It proposes a virtual interactive tourism experience project based on AR and the design of a mobile platform. This platform, which is AR-centric, aims to offer immersive cultural experiences, optimize the agricultural supply chain, and improve the overall tourist experience, thereby promoting rural tourism and the sale of agricultural products. The study seeks to leverage the advantages of the “Internet +” strategy, integrating modern technological elements into traditional culture to boost the economic returns of tourism and agriculture, while also providing a reference and solution for other rural revitalization projects.

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