The The Influence of Perception of Convenience, Benefits, and Risks on the Decision to Use DANA E-Wallet Among Generation Z in East Jakarta City

Résumé fourni par la source

Purpose of the study: The main objective of this study is to examine the influence of perceived ease of use, perceived benefits, and perceived risks on the decision to use the DANA E-Wallet among Generation Z in East Jakarta. Methodology: The methodology used is a quantitative approach. This study was conducted only in East Jakarta with 102 Generation Z respondents residing in East Jakarta. The data analysis techniques employed in this study include instrument testing, prerequisite analysis testing, hypothesis testing using partial tests (t-test), and multiple linear regression analysis. Main Findings: The results of the testing conducted in this study show that perceived ease of use, perceived benefits, and perceived risks have a positive and significant impact on the decision to use the DANA e-wallet among Generation Z in East Jakarta. Novelty/Originality of this study: The COVID-19 pandemic has accelerated the adoption of technology, including the use of e-wallets. Studies conducted after the pandemic may show changes in consumer behavior, particularly in the digital financial transaction habits of Generation Z. Research focusing on the behavior of Generation Z in major cities in Indonesia, such as East Jakarta, could provide novelty, considering the unique cultural and economic context of the region.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.