Examining the Impact of Blockchain Technology on Consumer Sentiment and Loyalty

Le résumé fourni par la source

The integration of blockchain technology in the retail industry has been a growing area of interest, yet traditional research has often overlooked the intricate relationship between user sentiment and loyalty. This study addresses this gap by exploring the correlation between user acceptance, sentiment experience, and loyalty within the context of blockchain-supported retail environments. Utilizing both quantitative and qualitative methods, sentiment data from retail users was collected and analysed using the Natural Language Toolkit (NLTK) for sentiment analysis, while a modified Technology Acceptance Model (TAM) was employed to assess user acceptance. The model was extended to incorporate user sentiment and loyalty as critical factors. The results indicate a significant positive correlation between user sentiment and loyalty, with correlation coefficients ranging from 0.68 to 0.82. These findings suggest that user sentiment, when adequately managed, can enhance user loyalty, thereby providing strategic insights for the retail industry. The study contributes to the literature by offering a more holistic understanding of user behaviour in the context of emerging technologies, with practical implications for enhancing user experience and guiding retail strategies.

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