Research on the Translation Strategy for Publicizing Zhoushan Culture through Metaverse Approach from the Perspective of Functional Equivalence

Le résumé fourni par la source

Cultural soft power is increasingly becoming the focus of international competition.With the advent of the metaverse era, cultural publicity has gained new avenues, but cross-cultural communication and cultural publicity cannot be separated from translation.This article takes the translation of Zhoushan culture publicized by metaverse as an example, guided by Nida's theory of functional equivalence, to study and explore the translation problems that arise in Zhoushan's metaverse publicity.Targeted measures and solutions are proposed to improve the efficiency of Zhoushan culture's publicity, allowing the world to better understand Zhoushan's folk culture and enhance Zhoushan's cultural soft power.

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