Political advertising

Le résumé fourni par la source

Political advertising has a long history and takes many forms, from the printed election poster on the wall to online ads on social media. However, most scholarly interest has been devoted to election campaigns and understanding the content and effects of television spots, usually in a U.S. campaign setting. This chapter discusses the regulatory prerequisites for political advertising in different political systems. In addition, a brief overview of research on the content and effects of political advertising is presented with a special emphasis on negative advertising. Furthermore, the development and road ahead for political advertising are discussed in a media landscape where different forms of political advertising live side by side.

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