Cultivating Excellence: Formalizing Street Food Enterprises in Bangladesh through Quality Management and Customer Relationship Strategies

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Purpose: Street foods are enjoyed by all walks of life throughout the world. It offers a variety of delicacies, easily accessible and affordable. The street food industry in Bangladesh is of no exception. However, street food vendors in Bangladesh typically come from low socioeconomic backgrounds and lack appropriate understanding of good production methods resulting in poor sanitary standards. The purpose of this study is to examine the prospects for sustainability and growth in Bangladesh's street food business since this sector has great economic potential for the country. Approach: Qualitative research approach was employed by interviewing ten street food vendors. The interviewees were asked on a wide range of questions including their history, understanding of quality management, understanding of customer relationship management, planning and delivery, and the regulatory frameworks under which business is conducted (18 questions in all). Findings: The findings reveal that street food vendors are not well-versed in waste reduction, hygiene, or food quality. They have very limited knowledge on how to manage their customer interactions or develop any skills in this area. Formalization of street food business is observed as a key driver towards sustainability and growth for this sector. Originality: This study brings to light the challenges of street food in Bangladesh arising from weakness in quality management and customer relationship management roadmap. Risk management, contingency planning, training, formal licensing, and audits are critical in order to improve industry sustainability.

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