The Ties That Bind: Exploring Place Identity and Attachment Among Digital Nomads

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Abstract Place identity and place attachment are central concepts in environmental psychology that are especially relevant in the current era of enhanced international mobility. Recently, Georgia has emerged as a hotspot for ‘digital nomads.’ This mixed-methods research undertakes a comparative analysis of place identity and place attachment among Georgian residents and ‘digital nomads’ connected to Georgia. Study 1 focused on qualitative analysis through 16 in-depth interviews, comprising both Georgian participants and international digital nomads. This phase aimed to understand personal experiences, adaptation strategies, and the impact of mobility on place identity and attachment. Themes from these in-depth interviews were categorized into past, present, and future perspectives. The qualitative insights revealed significant factors that shape place identity among people on the move, including cultural, social, and environmental elements, as well as participants' past experiences and future aspirations. In Study 2, quantitative analysis was conducted with a sample of 176 individuals, using an online self-report questionnaire. The quantitative results highlighted the relationships between place identity, place attachment, and psychological well-being and life satisfaction.

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