UI/UX Prototype Usability Analysis of E-Commerce Websites

Le résumé fourni par la source

User Interface (UI) and User Experience (UX) design have a very important role in the development of digital products and services. UX quality is determined by the extent to which the UI developed can meet the needs of users. There are several factors that influence the quality of UX, one of which is its usability. Usability is one of the important concepts in UI/UX design, which aims to create products that are easy to use, effective, and satisfying for users. Lova.ID, a company that sells women's fashion, requires an E-Commerce website system to increase marketing and sales. To find out whether the UI/UX prototype can be used according to user needs, it is necessary to carry out a usability testing and analysis. This study aims to test the UI/UX prototype that has been made. Tests based on effectiveness, efficiency, and user usability use the time based efficiency method and the System Usability Scale (SUS). The results of this study note that users can complete all tasks properly to determine the effectiveness of the prototype with a percentage of 100%. In addition, the average time needed to do all tasks is included in the fast classification. And, the usability of the prototype is at level B, which means it is well accepted by users.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.