Tracking and Tracing Technology in Upholding Halal Product Integrity

Le résumé fourni par la source

Due to the increasing demand for halal product in the global market, the integrity of the product itself is being jeopardized. In 2019, Muslims spent $2.02 trillion in the sector of food, fashion, pharmaceutical, travel, cosmetics, etc. It means that the potency of the halal industry is promising and optimistic. This big opportunity also raises the challenges to make sure the halal products were made based on Islamic principles. The starting point or essential foundation of halal is already stated in the Holy Qur’an QS: Al-Baqarah Verse 168 “O mankind, eat from whatever is on earth [that is] lawful and good and do not follow the footsteps of Satan. Indeed, he is to you a clear enemy.” Based on the translation, it has two keywords namely lawful (halal) and good (tayyib). According to data from Muslim Population By Country 2021 , there are total of 1.9 billion Muslims around the globe or around 24.7% of the total world’s population. The largest Muslim population in the world is in Indonesia, followed by Pakistan, India, Bangladesh, Nigeria, Egypt, Iran, Turkey, Algeria, and Sudan. The enormous Islamic market has attracted many industries to shift the business into the halal industry. The halal industry is more challenging compared to other non-halal industries because there are certain procedures that should strictly adhere to the Sharia (Islamic law). Hence halal product integrity is one side of coin that industry cannot escape from. Halal integrity underpins any kind of products that wants to be considered as halal. Any misconception of the halal products in the market or by consumers can affect the industry.

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