Communication and trust in small business innovation management

Le résumé fourni par la source

The aim of this chapter is to identify and evaluate internal and external communication practices related to building trust in small business innovation management. The aim was achieved through exploratory case studies of four innovation leaders from Poland. These companies successfully introduced product innovations for which they received awards or distinctions at least on a national level. A questionnaire interview with owners or managers of the investigated enterprises was used as a detailed research method. The narrative nature of the obtained results allowed for the identification of key internal and external communication practices that build trust in different small business innovation management models and ecosystems. On this basis, the authors answered three research questions.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.