Teaching South Africans How to Become Successful Hosts on Airbnb

Le résumé fourni par la source

Due to the tragic past of South Africa, associated with racial profiling and apartheid, the majority of South Africans who were Black were excluded by repressive policies from active participation in the economy. This led to Black South Africans being underrepresented in tourism. The growth of tourism had not benefited the majority of South Africans who happen to be Black. The lack of participation of the previously disadvantaged groups on the Airbnb platform did not resonate with the principles of Airbnb to achieve shared prosperity. In the Black-owned townships such as Khayelisha in Cape Town, Kayamandi in Stellenbosch, and Soweto in Johannesburg, there had been existing tourism businesses especially in accommodation. These guesthouses and homestays were not attracting enough customers to economically benefit the hosts and make these townships viable tourism destinations. The Airbnb Africa Academy was pioneered to train South African homestay and guesthouse owners to register and become successful hosts on the Airbnb platform.

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