Introduction

Le résumé fourni par la source

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book describes the legacy of Korea’s state-led capitalism, which is arguably very much entrenched in the Korean economy and plays a major role in deterring Korea’s new economic vision. It offers a comparative analysis of the changing nature of economic and policy agendas, Korean business culture and business environment from the Kim Dae-jung to the Park Geun-hye and the Moon regimes. The book highlights the impacts of country-of-origin, as a dimension of Korea’s nation brand, on Korean products. It discusses the development of ‘Korea’ as a brand, a concept commonly referred to as nation branding. The book traces the development of post-war industrialization in Korea, and how it transformed the nation brand image of Korea from a backwater developing country to a twenty-first century economic and high-technology powerhouse.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.