Research on Business Model and Marketing Strategy of China’s Cross-border E-commerce Platform

Le résumé fourni par la source

At present, with the improvement of people's living standards in our country, people have higher requirements for quality of life.The emergence of cross-border e-commerce has further met people's living needs and better promoted the exchange of domestic and foreign trade.The rise of Kaola overseas shopping is also a representative platform for cross-border e-commerce.This paper will also use SWOT business model analysis and other methods to understand the development characteristics, advantages, and disadvantages of Kaola Overseas Shopping.The state has increased its support for the e-commerce industry and adopted a variety of measures to guide the cross-border e-commerce industry to continuously innovate and seek the ultimate suitable operation and business model.In the trend of globalization, China's cross-border e-commerce industry is full of challenges and opportunities.The problems that need to be solved are how to adapt to the trend of The Times, rational use of technology, clear market positioning and consumer groups, and use of reasonable marketing and promotion means.

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