RURU PARIRAU: MÄORI & ALCOHOL The importance of destabilising negative stereotypes and the implications for policy and practice

Le résumé fourni par la source

A key challenge for the Health Promotion Agency (HPA) is to fi nd innovative ways to address the disproportionate levels of alcohol- related harm that Maori experience. Some negative images of Maori drinking, such as those in the movie adaptation of Alan Duff’s Once Were Warriors, have become a self- fulfi lling prophecy for far too many Maori. Consequently, the Alcohol Advisory Council of New Zealand (ALAC), now part of HPA, has been working on ways to destabilise these negative images. This article explores the concept of stereotypes and how it can affect alcohol use by Maori. It also offers some practical ideas for what can be done to mitigate the impacts of negative stereotyping.

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