Antecedents of Customer Purchase Intention

Le résumé fourni par la source

Customer purchase intention serves as an early indication of the sales of the final products.The organizations try to uncover the customer purchase intention.Customer purchase intention consists of an amalgamation of various antecedents that build it up.The literature related to the antecedents of customer purchase intention is scattered and a properly organized and comprehensive study has not been done that highlights the relations between these antecedents and the customer purchase intention.In this paper, a comprehensive study is done related to the antecedents of the customer purchase intention.The research papers are arranged in the chronological order and they are analyzed based on various parameters.An attempt has been made to do the meta-analysis based on the subjective scores given to these antecedents.The result of the meta-analysis highlights the segregation of the antecedents based on consensus and non-consensus.The results of this paper are very useful to the organizations that are indulged in understanding customer purchase intention and might also serve as a base study to the researcher studying customer purchase intention.In the scenario of cut-throat competition an organization's goal is to earn profit.To achieve this goal, it is important to understand the customer behavior deeply.In the present paper an analysis has been done onone hundredpapersthat are published in different renowned journals related to customer purchase intention.It is found that there are various antecedents that are responsible for customer to purchase a particular product.Definitions of the different antecedents which directly affect customer purchase intention are also presented.The antecedents are classified in two different categories namely i) factors of consensus and ii) factors of nonconsensus.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.