Principle 2: Connection

Le résumé fourni par la source

There are few companies that have been able to master the art of connecting personally with their customers. One of them, of course, is Disney. Another good example is Southwest Airlines. The Connection is a pivot point between contact and the relationship. Converting clients and customers from consumers to Ambassadors hinges on your ability to create the cerebral, emotional, and personal Connection. The value must be accompanied by the exceptional and the relational touch. This is truly what sets companies like Disney and Southwest Airlines apart. This chapter talks about the Ten Disney-Inspired Non-Negotiables, such as, communication, deliberate, personalize, affirmation, knowledge, interaction, respect, trust, relationship, and finishing. The ultimate goal of the Connection Principle is to establish a certain rapport with customers by personalizing the product or service rendered to best fit their specific needs.

Ce résumé expose les affirmations des auteurs. BNTIC ne l’interprète pas comme une validation indépendante des résultats.