Accès ouvert
2026
article
OpenAlex
Dadang Rahman Munandar, Umi Narimawati, Untung Rahardja
This study explores the current trends in modern marketing strategies, focusing on personalization, authenticity, and transparency, to address consumer needs in the digital era. The background of this research stems from the growing influence of Artificial Intelligence (AI), Social Media, and User-Generated …
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Accès ouvert
2026
article
OpenAlex
Marsya Putri, Putut Raka Santoso
This study aims to analyze Merona Space's digital content strategy, identify factors influencing participants' decisions to attend workshops, and examine its role in creative business development. The study used a qualitative approach with a case study method involving 12 workshop participants and …
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Accès ouvert
2026
article
OpenAlex
Bening Sahara, Erna Mulyati
This study aims to analyze the effect of logistics distribution performance on customer satisfaction at third-party logistics (3PL) companies in Padang, West Sumatra. Operational issues such as delivery delays, discrepancies in the quantity of goods, damaged goods, and tracking system problems can …
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Accès ouvert
2026
article
OpenAlex
Nita Hilatul Aspa, Shinta Dzauharoh
This study examines the effects of Social Media Marketing and Service Quality on Customer Satisfaction at Karya Juragan Medali in Tasikmalaya. A quantitative descriptive-verificative approach was employed involving 91 respondents selected through purposive sampling from a population of 1,710 customers. Data were …
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Accès ouvert
2026
article
OpenAlex
Novia Syahrani, Nandang Komara
The rapid development of e-commerce and social commerce has encouraged Micro, Small, and Medium Enterprises (MSMEs) to improve service quality and manage customer reviews as part of strategies for enhancing customer satisfaction. This study aims to analyze the effect of service quality …
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Accès ouvert
2026
article
OpenAlex
Putri Srimulyati, Rezky Afiahtul Barokah
This study examines the effect of TikTok digital marketing and product quality on consumer purchasing decisions at Nisa Galleri, a women-led fashion enterprise. A quantitative approach with descriptive and verification methods was applied to 100 consumers selected through purposive sampling from 67,184 …
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Accès ouvert
2026
article
OpenAlex
Fitria Afriyanti
The internationalization of Indonesian has gained strategic momentum since its recognition as one of UNESCO General Conference’s official languages in 2023, offering international legitimacy and visibility that can serve as an instrument of Indonesia’s diplomacy. This study analyzes the internationalization of Indonesian …
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2026
article
OpenAlex
Neni Nuraeni Agustina, Rezky Afiahtul Barokah
Indonesia has entered a phase of aging population, so empowerment programs are needed that can increase the economic independence and welfare of elderly women. This study aims to analyze the strategy of developing an entrepreneurship program as an effort to empower elderly …
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Accès ouvert
2026
article
OpenAlex
Ratu Salva Kirana, Inta Budi Setyanusa
Competition among online travel agent (OTA) platforms in Indonesia has intensified, yet Traveloka, despite being the market leader, still faces a low conversion rate from users to actual buyers of around 35.2%, indicating that its online promotion and pricing strategies have not …
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Accès ouvert
2026
article
OpenAlex
Siti Jamilah, Ani Wahyu Rachmawati
This study aims to determine the effect of PET Can packaging and the perceived shelf-life information of preservative-free products on domestic consumers' purchase intention for Rujak Ambu instant seasoning. Rujak Ambu, a women-empowerment-based MSME, faces challenges in expanding its domestic market due …
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Accès ouvert
2026
article
OpenAlex
Evelinda Budi Susana, Erna Pujihartanti
The increasingly competitive culinary business environment requires women-owned micro, small, and medium enterprises (MSMEs) to develop unique products and attractive packaging to enhance consumer purchasing decisions. This study aims to examine the influence of product uniqueness and packaging on consumer purchasing decisions …
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Accès ouvert
2026
article
OpenAlex
Rima Melati, Ali Maddinsyah
The increase in textile waste due to the development of the fashion industry encourages the importance of utilizing leftover fabric as a production cost efficiency strategy to support the sustainability of MSMEs. This study aims to analyze the effect of leftover fabric …
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