Higher individualism predicts lower intensity of experienced love: Data from 91 countries
Samuel O. Ebimgbo, Tobias Otterbring, Nana Burduli, Ogeday Çoker et autres
Love is a near-universal human experience. However, while it transcends cultural boundaries, its intensity varies significantly across individuals and societies. We hypothesize that this variability is partly driven by socio-cultural factors, particularly individualism—a cultural orientation prioritizing personal goals over group interests. As …
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